Skip to content

Welcome to the Florida Retail Federation Private Insurance Exchange


The FRF Private Insurance Exchange is a multi-carrier private exchange designed for individuals looking for health insurance. The exchange offers a wide range of health insurance choices from leading healthcare providers.

Start Shopping >


Just as every employee is unique, so are their benefit needs. Employers now have a way to address the various needs of each employee, while also managing the company’s bottom line.

Employers create a private exchange account, choose the benefit plan options to make available, set up a defined contribution strategy, and allow employees to shop for their own benefit. That means cost control and predictability for the employer, and greater  involvement and choice for the employee.

Learn More >